About Us
Why We Started McLaren Accord
We saw the same pattern over and over: mid-market companies with real growth potential, stuck behind barriers they couldn’t fully see. Some organizations were too slow and too conservative to adapt to today’s market. Some were interested but didn’t carry the required expertise. Some had the interest and the drive, but not the experience. The leaders are bridging the gap between strategy and execution in a way that actually sticks.
So we built McLaren Accord to be that bridge. We bring the connectivity between what we’ve done before and what your organization needs. Not a recycled playbook, but real solutions built for your reality.
We use AI and emerging tools to move faster than you’d expect. But the foundation is always experience, always practical, and always something your team can own.
Our Team
Leadership
30+ years of combined hands-on experience across consulting, operations, and technology.
Amber Baird
Principal
Amber has spent 15+ years leading cross-functional teams across industries, building go-to-market strategies, optimizing customer experiences, and turning complex operational problems into actionable plans.
She's worked in logistics, pharmaceuticals, hospitality, FinTech, and retail. That range isn't accidental. It's how she spots patterns others miss and brings solutions from one industry into another.
experience: 15+ years in cross-industry operational experience
industry: Logistics, pharmaceuticals, hospitality, FinTech, retail
projects: Market opportunity assessments, go-to-market planning and execution, build / buy / partner vendor assessments, customer experience strategy
Previously: Product Marketing lead for a UPS logistics startup
Jimmy Mitchell
Principal
Jimmy has spent 15+ years driving strategy and growth across supply chain, hospitality, financial services, and technology. He's built transformation programs, led analytics and AI/ML deployments, and designed go-to-market strategies from the ground up.
He brings the technical depth to match the strategic vision, whether that's architecting a platform migration, building an analytics framework, or designing an agentic AI workflow.
experience: 15+ years in strategy and growth
industry: Supply chain, hospitality, financial services, technology
projects: Analytics and AI/ML deployments, go-to-market design and execution, full stack end-to-end platform migrations
Previously: Large transformation program and team buildouts, strategic vision development
Want to Work With Us?
We're always up for a real conversation about what's possible. No sales pitch, just a discussion about your challenges.